What does TPA do?
Tax consulting, bookkeeping, payroll accounting, accounting and more. With a regional and international network, a team of around 1,850 TPA employees at 30 locations has been available for individual advice for more than 25 years.
Briefing
The requirement was to bring all TPA websites up to date in terms of technology and usability. The focus was primarily on content strategy and conversion optimization. The project objectives were defined as a modern design that not only stands out from the competition, but also surpasses it, and a significant improvement in the user experience. Country-specific requirements were to be taken into account.
Content network strategy as the centerpiece
Following a target/actual analysis, all content was sorted into new subject areas. There is a range of different content types (news, publications, events, videos), which are assigned to a location and also to one or more people. This results in a logically linked content network that automatically displays suitable content on different pages and in different places.
Concept
Based on this strategy, a navigation system and wireframes for all conversion processes, templates and components were developed in the concept phase.
Design
The UX/UI design sets very straightforward accents, supplemented by round, recurring elements. The existing CD color “Racing Green” remains, but is used in a very reduced way and embedded in a new modern color palette.
Profile page
“Face to face business”, the new content network and conversion optimization are brought together on the team pages. All partners have a portfolio page that they can use as a digital business card. In addition to a photo, location, brief description and contact information, all news, publications, events and videos linked to the person are automatically displayed. This makes it easier to contact them directly, subscribe to publications and find relevant cross-links to industries and services.
Content overview
Under the menu item “know-how”, the entire content network is displayed clearly and chronologically. The standard filter can be used to search for content types. The advanced filter allows additional narrowing down by category and person. Individual terms can be queried via the open search field – the results are loaded in real time.
Technical implementation
A look under the hood shows that the new TPA websites are built on a scalable WordPress multisite setup. This is based on the WordPress Bedrock boilerplate in combination with the proven twelve-factor principle for software-as-a-service. This allows not only the internal source code but also external plug-ins to be versioned and systematically tested in multiple environments under controlled conditions before each update. The websites are provided via Docker containers, which brings further advantages such as modularity and better security through isolation.
But we have not lost sight of performance either: the sophisticated interaction of an upstream Varnish cache engine, automatic image optimization and a content delivery network (CDN) for static files ensure lightning-fast loading times – even on the go on a smartphone.
The TPA Group: 12 countries, 12 languages. 1 company.
Companies are efficiently supported in the target markets in Central and South Eastern Europe. In addition to Austria, Albania, Bulgaria, Croatia, Montenegro, Poland, Romania, Serbia, Slovakia, Slovenia, the Czech Republic and Hungary also have their own websites in the respective national language.