Together with Steinway & Sons and the Hilton Amsterdam, DDB Tribal and ovos lit a musical beacon of peace.
On March 26, 2012, a live stream of the “Piano for Peace” campaign recalled the legendary bed-in by John Lennon and Yoko Ono in the Hilton Hotel in Amsterdam. The microsite linked the event with the online community. From March 23-25, users could play their songs via a virtual piano on the microsite and optionally save a picture of themselves.
On March 26, the anniversary of the bed-in, the pieces were played on the Imagine Series Limited Edition from Steinway & Sons (valued at €90,000) using computer assistance. At the same time, a picture of the respective user appeared on a monitor over the bed, which was also visible in the live stream. The individual songs were saved during the live stream and are now available on the microsite.
