Spotlight.

Briefing

Users lacking any special real estate know-how and in many cases provided only a limited amount of property information should be encouraged by graphics, haptics and story to enter a qualitatively meaningful description of the property in order to arrive at a valuation as quickly as possible.

A gradual structure with intermediate results and thereby rising value quality aims to motivate by instantly apparent high benefit to accept a registration process.

Curiosity and playfulness should be further central UX elements.

Approach

User Journey

On the way to a good user experience, all touchpoints along the user journey were defined in advance and various “gain and pain points” identified.

Reduction and Progressive Disclosure

In the first step, we looked at all content and grouped it from complex individual pieces of information into meaningful packages along the user journey. All superfluous elements were removed from the interface in several iteration loops along the conception and design process.

Through “Progressive Disclosure” , users are guided step-by-step through the process and always receive exactly the information and assistance they need for the next interaction.

In order to draw the user’s attention to the process, we used colors, illustrations and animations in a deliberately minimalist way. A dynamically calculated market value estimate motivates users to enter more data in order to obtain a more accurate result.

Design with a future perspective

The web application targets residential properties for private individuals – both those interested in buying and those interested in selling. The UX/UI design is simple, playful, motivating and serious in equal measure, with the aim of very quickly achieving high-quality initial results.

As part of the design process, we also created a new logo. The interface design works both as a standalone brand and, through the white label design system, for partners as well. A dark mode variant has also been taken into consideration.