Design Thinking & Entrepreneurship

First steps toward entrepreneurial thinking for children and adolescents

The path to assertiveness, creativity and confidence in implementation opens up at an early age. The concept of design thinking with the “ovos play app” supports young people from secondary school level 1 onward from idea generation to implementation. This means that nothing stands in the way of a future with innovative, sustainable ideas.

Client
Erste Bank
Year
2020
Type
Playful Trainings

The latest edition of the FLiP Challenges is about “Entrepreneurship”. Together with Erste Bank and IFTE, we developed a concept that for the first time includes two technologies. The journey starts as usual in the browser with the “Web Challenge”, a playful introduction to entrepreneurial thinking. Afterwards, students can continue the challenge alone or as a group in the “Entrepreneurship App,” which can also be played in the browser. The app guides students through the design thinking process and shows how ideas can be successfully implemented.

© FLiP | Erste Financial Life Park

Part 1: Web Challenge with Gamification

Playful introduction to the topic of entrepreneurship.
What have others done? What can I learn from them?

  • Ideen

    Ideas

    Who’s behind them?

  • Anpacken

    Tackling the Task

    How to implement ideas?

  • Geld & Risiko

    Money & Risk

    What should I keep in mind?

  • Vorbilder

    Role Models

    What can I learn from others?

  • Selbsteinschätzung

    Self-Assessment

    How do I measure up?

  • Mein Ergebnis

    My Result

    This is me!

With the help of multimedia storytelling, we offer a mix of exciting information about entrepreneurs and their stories, and at the same time, points and badges (achievements) can be earned in three modules through gamification.

At the end of the web challenge, the students can compare their entrepreneurship knowledge with each other and also evaluate their skills and talents with a self-assessment tool.

Part 2: Design Thinking App

Identify challenges – ask the right questions – define needs – develop and implement your own ideas.

While the first part of the challenge can be optimally played alone at home in preparation for lessons or in home schooling, working in groups is recommended in the further course. The app is available free of charge in the Apple AppStore and on Google Play and is divided into three phases:

  • Design Thinking – Introduction
  • Design Thinking – Application
  • Competence check

Design thinking is a method or process for creative problem solving. The first step is to observe, identify and understand the needs of the target group. Insights gained from this are the starting point for the actual idea generation. By creating and testing prototypes at an early stage, ideas are quickly implemented and evaluated.

The focus is less on working out ideas in detail and more on extensive experimentation and gathering new insights. By repeating and alternating the different steps, an increasingly better understanding of the problem and possible solutions emerges.

In the competence check, users answer 20 questions to better assess their own skills. The evaluation is not public.

Design Thinking

For the young target group, access is very open and designed in a playful way. An explicitly desired culture of erring and intelligent learning algorithms make learning fun.